Overview
What is Yoast?
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…
TrustRadius Insights
Best Plugin For WordPress SEO Optimization
Best Plugin For WordPress SEO
Yoast do not deliver to its promise
SEO is not magic, anyone can do it with Yoast SEO plugin
GREAT!...if you have the time
YoastSEO does all of the Heavy Lifting for you
Yoast does SEO for Wordpress better than anyone else
Best SEO Plugin for Wordpress
Yoast's plugins make simple optimization simple
A plugin that quickly optimizes WordPress sites for the search engines and social medias
Yoast Wordpress SEO Plugins - the goto SEO plugin for Wordpress sites
Your personal SEO expert less for hundred bucks
It's Okay
Must-have SEO plugin for bloggers and freelancers
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Integration with web analytics tools (42)9.797%
- Site recommendations (42)9.696%
- Keyword analysis (49)9.696%
- Page grader (53)9.292%
Reviewer Pros & Cons
Pricing
Premium
$99.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Quick Demo Yoast
Demo Toko Online Anisa Bags (beserta Yoast SEO)
Demo: Instalación de Yoast SEO y uso
#DEMO Instalação Plugin Yoast SEO PREMIUM
Facebook Yoast Demo
Video SEO for WordPress by Yoast demo
Features
SEO
Core features related to search engine optimization
- 9.6Keyword analysis(49) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 7.4Backlink management(32) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 5.6SERP ranking tracking(18) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 9.2Page grader(53) Ratings
The tool scores each page of your website for SEO.
- 6.8Competitive analysis(23) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 7Site audit / diagnostics(40) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 9.6Site recommendations(42) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 2.4Task management(21) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 9.7Local SEO(39) Ratings
The tool helps optimize your website for local searches.
- 8.5Social SEO(40) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8.3Mobile SEO(40) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 4.8Global SEO(33) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 8.3Multi-domain support(19) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 9.7Integration with web analytics tools(42) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Tech Details
- FAQs
What is Yoast?
- Include everything needed to start ranking in search engines
- Automatically take care of all of a site’s technical SEO
- Provide access to 6 free academy courses
Yoast Video
Yoast Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(304)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.
Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.
Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.
Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.
Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.
Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.
Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.
Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.
Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.
Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.
Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.
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Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.
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Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.
It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.
Attribute Ratings
Reviews
(1-9 of 9)- It's incredibly easy to create a well-optimized post for search engines and readers by showing you tips and how to improve your content in terms of keywords, focus keywords, readability, accessibility and length.
- Yoast Wordpress SEO Plugins automatically checks for spammy links that could harm the reputation of your site because it looks through the text on all posts as well as any media files you include on your site
- It can check if all are images are labeled with both alt and title tags or which provides the reader with more details about what's going on in an image which is especially helpful for users who don't use sight reading software (a.k.a totally)
- It seems noticeably slower than other plugins.
- Yoast Wordpress SEO Plugins imposes a penalty on sites for not having social shares, regardless of the size or fame of the site.
- It really needs automatic boilerplate generation, so you don't have to manually include basic tags like title and description.
Yoast SEO, the Best WordPress SEO plugin
It takes care of several key things that WordPress doesn't do well upon clean install.
- Onsite SEO (titles, descriptions, content analysis...)
- Technical SEO (breadcrumbs, robots, sitemaps, Schema.org)
- UI (it doesn't use standard WordPress dashboard elements or design language and it should).
- Marketing (it should slow down with ads).
If you're looking for a solid SEO plugin, this is the one to have, but don't update it the second new releases comes out, because it can be buggy.
Best overall WordPress SEO plugin
- Evaluate the SEO score of any given page's content.
- Makes it simple to manage the title and description for a page (what shows up on Google search results).
- Boils down complicated topics such as canonical URLs for non-technical users.
- Easy explanations for any and all options, including why to use or not use an option.
- Some default options are the opposite of what is considered a "best practice".
- The differences between the free tier and the pro tier are explained, but for non-technical users, it still isn't always clear.
Yoast Takes the Intimidation Factor Out of SEO
I also use it in my freelance blogging assignments on various websites.
In all cases, it has helped us achieve better visibility as bloggers, and refined our writing into a more concise and SEO-friendly format.
- Improves writing skills. By helping to identify long sentences and passive tone, our writing has improved by leaps and bounds. This applies to print writing assignments as well.
- Points out important article features we may have overlooked. By telling us when we have forgotten to apply photo credits, internal links, etc., we set our articles up for greater visibility on the web.
- Helped us achieve better page rank with Google. When our blog rankings fell to disappointing levels, we installed Yoast and quickly saw a return to previous rankings. Although we still need to go back and refresh pre-Yoast content, we are still much better off than we were without it.
- Yoast does not account for scholarly or technical language. I wish there was a way to identify what type of tone the article will have (such as when uploading an article to Grammarly.com).
- I wish Yoast could also make it easier to refresh old content with SEO-friendly features, though I'm guessing this is probably impossible.
- Yoast's "Ease of Reading" feature is helpful but sometimes I feel it's forcing me to write to a lowest common denominator, whichy my community is not.
Yoast is less appropriate for academic and scientific blog writing. By trying to adhere to its recommendations, I feel that it dumbs down our articles and makes us less credible. When I write these types of articles, I tend to blow off many of the Yoast recommendations.
The SEO Plugin for Beginners
- Free plan: for startups not yet ready to invest in an SEO tool, Yoast provides a free option with plenty of useful features.
- Insights and analytics: Yoast provides a useful comprehensive analysis with the use of meta descriptions, keywords, and post length.
- It's useful in helping to customize the text snippets when blog posts are shared from the website to Facebook and LinkedIn.
- Lack of useful tutorials and tips on how to improve scores.
- We've found that it frequently marks down scores due to passive voice assumptions, even though you might not have spoken with a passive voice.
- I've found that at times it can slow down my site.
- For it to truly help with SEO, you’ll need the advanced premium features.
For those that truly want to improve the visibility of their website in search engines, I would suggest an investment in the premium plan, as it offers plenty of integrations and features.
For those who create and embed video content on their website, the premium feature is a must, as you can SEO your videos with advanced add-ons with Yoast.
Yoast is THE tool for SEO
- It has a user-friendly interface.
- Directions for beginners to advanced users are provided.
- My phrases and/or search terms are easily placed in the form during setup.
- The installation is as simple as any other plugin, if not simpler.
- It shows to slow down the sites I have used it on - so it is slow loading on the end-users part which could discourage them from using the site. It makes a WP site more bloated than it may already be.
- The premium version is required for some of the simple items. I understand that the programmers have to be paid for the Premium, but more may use it if all or more of the basics were available to test it with.
- A subscription payment is a bit much in my opinion. The option for support payments would work better, I think. I could get more clients to use the premium if that were the case.
- Something that I have experienced is that other SEO techniques can't be used, as they often conflict with Yoast.
Quick and Affordable SEO Tools for Wordpress Users
- Helps improve posts. What we love most is that is instantly analyzes each post and gives us feedback up to the second. We know what needs to be corrected before we even publish the post or page.
- Suggests keywords to add to pages. Keywords are the most important part if you are trying to rank on Google. This is what people search for to find specific sites. If you have properly implemented your keyword within your content, you rank higher. Yoast points out when you are not using it enough and suggests that you add it if the page is lacking.
- Helps keep meta tags updated. This is something we didn't know was so important until using Yoast. The plugin does a great job of helping us keep our meta tags correct on each page to accurately tell the search engines what content is on that page.
- It could be more lightweight. We have noticed that things run a bit more slowly one we installed Yoast. We understand it offers a lot in the plugin, but it does seem to be quite bulky.
- Premium version is needed to have advanced SEO settings. This is expected because the plugin is very useful and they need to make money. However, there are constant banners asking you to upgrade to premium (costs money) and you will need to do so if you intend to take full control of your Wordpress SEO. Some may not be able to afford this if just starting out.
- The traffic light icon serves as a visible signpost telling you, at a glance, how far along your optimization of a given page is.
- The checklist offered educates users about which elements factor into SEO.
- Yoast provides a Google Snippet editor so you can customize exactly how you want your SERP snippet to read, which is a big advantage.
- Yoast also offers a readability score, which can serve as a reasonable guide for new writers.
- Yoast's plug-in is great for on-page but does not provide insights into your ongoing SEO strategy, and how different pages on your site interact with one another.
- The readability score feels a bit crude. I understand that it provides a nationally recognized readability standard, but as a (dare I say) expert writer with an extensive background in many styles, I sometimes disregard this score. Maybe Google prefers the readability standard to my own, but as it sometimes shoots down sentences with more sophisticated structures, I believe that I know better. Maybe I'm a fool, but sometimes a writer's just gotta write.
- Offering keyword research and data would be nice. There is very little input about the quality of keyword you are choosing. If you are confident that you know your keywords without input, then this won't be a problem.
- To my knowledge, Yoast does not offer a competitive analysis or track your SERP performance for you. Tools for on-page only.
Must Have for WordPress Users!
- Highlights what's missing from your website so that you know exactly why a page might not be performing as well as you'd like, allowing you to fix the problem (missing links, page titles, image alt text, low kw density, etc.) to generate more qualified traffic.
- Takes the guesswork out of writing effective website copy. When writing a blog post, for instance, you just tell Yoast the keyword you'd most like to leverage and it will grade you on how well you've incorporated it - in the headline, the copy, and the URL...